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Your brand’s voice is its personality, and you always want to make a good first impression. Develop a language that will help you to communicate in an authentic and effective way.read more
Twitter no longer counts media (photos, videos, GIFs) toward the 140 character limit. Here’s how brands can best utilize those extra 23 characters.read more
Lochte’s lack of transparency has resulted in lost public trust and severed endorsements. Brands can learn from his PR mistakes.read more
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