The Garage
Summary
We Made Retro Nostalgia Come Alive
Design
Category:
Bars & Restaurants
, Studio
Date:Aug 9, 2024
A brand refresh for the coolest arcade bar in town.
Client
The Garage
Project Date
2022
Roles
Strategy, Studio, Design
Industry
Food and Drinks Services
Innovations
Introduction of a retro-modern aesthetic, streamlined brand elements, and cohesive visual identity that enhances both in-person and online experiences.
Opportunity
The Garage needed a refreshed brand identity to better reflect its unique blend of nostalgic arcade games and modern bar atmosphere, aiming to attract a diverse clientele and foster a sense of community.
Solution
The brand refresh included a revamped logo, updated color palette, and new marketing materials, and a website that captured the fun and vibrant spirit of The Garage. The design emphasized a retro-modern fusion, making it appealing to both nostalgic gamers and new visitors. Enhanced digital presence with a user-friendly website and engaging social media content helped in reaching the target audience.
"The new brand identity perfectly captures the essence of what we offer – a nostalgic yet contemporary arcade experience. Our customers love it!""
Erik Johnson, Owner
The brand refresh not only revitalized the visual identity but also reinforced The Garage’s position as a local favorite. The cohesive and vibrant brand elements successfully bridged the gap between old-school arcade lovers and the modern bar scene, creating a unique and memorable experience for all patrons.
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