Child & Parent Services
We Helped Raise Money For Children
Date:Jan 22, 2024
Awareness Video | Event Recap Video | Event Capture
Child & Parent Services (CAPS), located in Elkhart, Indiana
July 2023 - August 2023
Film Production, Photography
Increased donor base via awareness video
The client needed a way to express their mission and needs for an upcoming fundraising event. They wanted a solution that would convey this message as well as ultimately increase donor support and funding.
J2 Marketing provided CAPS with a brand awareness video, and event capture for their fundraising event. The CAPS brand awareness video gave them a platform to share their mission, passion, and heart authentically. By conveying this message, they were able to strengthen their ask for support and expand their donor base significantly. The stories that we were able to craft in video format were strategically aimed at amplifying their fundraising efforts and effectively delivering sentiments and messages that would otherwise have never reached so many people. Now equipped with the event recap content they are able to largely broaden their messaging and influence. The recap content can also be utilized for next year's event promotion and programming.
"“The video is amazing and the photos do a beautiful job of capturing the joy of the night. We could not be happier with how this turned out!!”"
- Troy Smith: Senior Director of Advancement
Increase in donations:
Open rate on auction recap email:
Click rate for video:
(double their avg.)