Rac-Station

Summary

Rac-Station’s Emblem of Innovation

Design

Category:

Visual Identity

Date:Mar 25, 2024

Client

Rac-Station

Project Date

2024

Roles

Visual Identity

Industry

Home Improvement

Innovations

Created a logo suite that is scalable and adaptable, a 3D icon that has multiple purposes, and visual enhancements to make a cohesive and memorable visual identity

Opportunity

The Rac-Station is a new product coming to market, and they needed a scalable visual identity that grabbed the attention of their target market.

Solution

The visual identity of Rac-Station is the foundation of the brand's strong presence in the market of versatile work equipment. Inspired by the multifunctional capabilities of Rac-Station’s signature product, our visual representation echoes the innovation and flexibility synonymous with the brand. By maintaining a unified and compelling brand image, this visual identity enhances Rac-Station’s marketing endeavors and underscores its ability to evolve, paving the way for seamless growth and expansion.

Three Photo Block
Three Photo Block
Three Photo Block

a bold typeface with a unique modern curve was chosen. This curve is echoed in their 3D product icon, seamlessly replacing the "a" in the logo. The icon cleverly transforms into an "R" when rotated, reinforcing the brand identity.

Three Photo Block
Three Photo Block
Three Photo Block
Two Photo Block
Two Photo Block

More