The Yard
Summary
An Identity for South Bend's Backyard
Design
Category:
Visual Identity
, Entertainment
, Design
Date:Jan 27, 2025
Visual Identity
Client
The Yard
Project Date
2024
Roles
Design Department
Industry
Hospitality
Innovations
A scalable logo suite, including a character/mascot logo. A comprehensive brand guide, merchandise mockups, and five custom attraction icons.
Opportunity
The Yard aimed to establish an identity that embodies its mission of filling a unique gap in the South Bend area. As a family-friendly venue, The Yard offers more than a bar or restaurant—it creates a dynamic, welcoming environment for all ages.
Solution
The Yard's visual identity features a bold, clean wordmark that is easy to read and visually striking. The color palette incorporates shades of green to reflect the outdoor theme, complemented by vibrant, punchy colors that evoke energy and youthfulness. A playful gnome mascot logo adds a whimsical touch, enhancing the brand's approachable and family-friendly personality.
"The Yard is more than a physical space; it is a vibrant community hub for the South Bend area. From exciting activities and live music to opportunities for connection, The Yard provides a venue where neighbors and families can come together to create lasting memories."
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