How to use AI to write a Press Release

Summary

Even in our daily work, we have been using AI to perform and optimize certain tasks. Press releases are one of the areas we’ve found where CHatGPT is helping us optimize.

Marketing

Category:

Marketing

Date:Jan 8, 2024

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Chat GPT is relatively new to the general population, but it has already taken the public by storm. Every area, from business to entertainment, has been exploring the uses of AI. Even in our daily work, we have been using AI to perform and optimize certain tasks. Press releases are one of the areas we’ve found where CHatGPT is helping us optimize.

10 Steps to Write an Effective Press Release

You no longer need to be a perfect writer to still produce good content and get the word out about your business. Chat GPT is an AI language model that has been trained using numerous documents and texts, including press releases, so this AI understands the requirements of a standard press release. To write an effective press release, you need:

1. Header: Start your press release with your company's letterhead or include your organization's name, logo, and contact information at the top of the page. Place this information centered or aligned to the left margin.

2. Release Date: Include the release date just below the header or above the headline to indicate when the press release can be published or distributed.

3. Release Statement: Write a concise and attention-grabbing statement summarizing the main news or announcement. This statement should provide a clear understanding of the purpose of the press release.

4. Headline: Craft a compelling headline that captures the essence of your news or announcement. It should be engaging, informative, and encourage readers to continue reading. Place the headline in bold and centered.

5. Subheading (Optional): Include a subheading below the main headline to provide additional context or highlight a key point related to the news. This section is not always necessary but can be used to enhance the press release.

6. Introduction/Lead Paragraph: Begin the body of your press release with an introductory paragraph that expands upon the headline and subheading. This paragraph should provide the most important information, including the who, what, when, where, why, and how of your news. Make it concise, compelling, and attention-grabbing.

7. Supporting Paragraphs: Follow the lead paragraph with a few additional paragraphs that provide more details, background information, and relevant quotes. These paragraphs should provide further context and support the main points of your press release. Each paragraph should focus on one main idea and flow logically.

8. Quotes: Include one or two quotes from key individuals related to the news, such as company executives or experts. Quotes provide a human element to the press release and can add credibility and perspective. Attribute the quotes to the appropriate individuals and make sure they are relevant to the news.

9. Boilerplate: Towards the end of the press release, include a boilerplate section that provides a brief overview of your company, its mission, products/services, and any other relevant information. This section remains consistent in all your press releases and provides a snapshot of your organization.

10. Contact Information: Conclude the press release with the contact information of the media contact person or PR representative who can provide further information or answer inquiries. Include their name, title, company, phone number, email address, and any other relevant details. Finish your press release by writing “###”. This denotes the official end of the press release.

We were able to feed Chat GPT just a few details about a fictitious business opening, and we even asked how to improve the press release. Check out what it was able to create below:

Initial Chat GPT response
Initial Chat GPT response

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