Effective B2B SEO Tools That Drive Traffic and Sales

Google registers 8.5 billion searches daily across the world. Because of this volume of search engine experiences, businesses that don't leverage organic traffic are less likely to reach their target market than competitors.

Luckily, search engine optimization (SEO) is easier than ever with professional help. Here, we're going to talk about some B2B SEO tools that J2 Marketing can help you implement, so read on for a comprehensive rundown of B2B SEO strategies.

Market Assessment Technology

SEO means manipulating your webpage and other parts of the internet to drive traffic to your site. Both on-page and off-page SEO efforts need to cater to your B2B company's target market.

For example, let's say that you sell software products geared toward upper-level finance executives. You'll need to figure out the age, location, and income of these executives and go beyond just targeting those in the finance occupation.

On the other hand, if you're a wholesale phone distributor, your clients likely primarily include secondhand tech shops. You also may sell to businesses looking to hand out company phones to a large volume of employees.

It's tough to determine the exact demographics you're selling to. However, it's necessary if you want to make your site stand out to those you're aiming your marketing efforts to.

Software that can help you identify your target audience includes things like Google Analytics, though the paid tools that professionals use tend to offer more insight.

Knowing your target market lets you understand the Google queries they're making so you can choose appropriate keywords. It also lets you create blog content and multimedia content relevant to them. You'll engage them by showing them how you match their specific interests and solve their most common problems.

Keyword Research Tools

Keyword research is one of the most important steps toward a good SEO strategy. You must include frequently searched keywords in your blog posts, title tags, and meta descriptions for images and videos.

Google will pick up on these keywords and index your site under related queries. This spreads your message to B2B clients who are already looking for services like yours.

Keyword research can be challenging because you need to be choosy about the ones you optimize your B2B SEO strategies for. SEMrush, Ahrefs, or other free online tools can tell you the search volume (SV) and keyword difficulty (KD) of each term.

You need a high SV of 100+ (higher numbers are better.) You need a low KD of 30 or lower (lower numbers are better.) Unfortunately, these metrics are always changing for every keyword, and it's difficult to even know what to start looking up initially.

Professionals have high-quality, industry-grade tools that can analyze keywords in more depth. They know how to choose queries that are growing and incorporate both simple and long-tail keywords into the content. After choosing keywords that can lead to success, experts will incorporate the keywords organically into your content so you can rest easy.

B2B SEO Tools for Effective Link Building

Link building is one of the most important facets of an SEO strategy. Internal linking means directing traffic to certain parts of your website from other pages of the site itself. For example, you can drive traffic to a contact form or product page by linking to it in a blog post.

External linking, AKA backlinking, brings in traffic from external sources like social media and paid ads. This drives inbound traffic and shows Google crawlers that you're a reputable and relevant industry leader. Backlinks also serve as great B2B lead generation tools since you can see who's clicking on your website and what channels they're coming from.

You'll need link analysis tools to find backlinks with high domain authority. This will help you connect to other reputable websites so you look more reliable, too. Assessing domain authority is basically impossible without professional tools, so make sure to talk about it with an expert.

Competitor Analysis Platforms

Competitor analysis means learning more about other B2B organizations like yours. Pros assess what they're doing right online and how you can build on what they've done well.

This means looking into what pages of their websites are performing well. It also means looking at which pages have the highest bounce rates. You can do the same things that are affecting competitors positively while avoiding the bounce rates of poorly designed pages.

Experts will take this a step further by implementing this analysis into your B2B SEO strategies. They'll design your site based on what works for your specific target market before integrating the content they care about most.

Professional Resources for B2B SEO Platforms

As you can imagine, finding appropriate tools for all of the above activities can be challenging. It will also be expensive since free online resources don't give you the capabilities to conduct comprehensive research.

The financial output and the time needed to learn critical tools make SEO optimization grueling, challenging, and ultimately ineffective. That's why hiring seasoned professionals to help you build a B2B website is a critical first step toward success.

Experts at quality marketing companies like J2 Marketing offer a wide range of organic traffic services. From link building to quality human-made content generation, experts will take care of the nitty-gritty of your marketing campaign.

This saves you untold amounts of time and energy. You can re-invest those efforts into accurately forecasting your B2B success, finding new leads, nurturing past clients to inspire brand loyalty, and developing your core products.

Boost Your B2B SEO Strategies ASAP

B2B marketing can be a challenge regardless of the industry you're growing a business in. Luckily, the right B2B SEO tools can make it much easier to generate organic traffic and reach the right audience.

J2 Marketing is committed to offering comprehensive web optimization including design, development, and content creation. We do all the heavy lifting for you so you can focus on the bottom line rather than keyword research and meta tags and descriptions.

Our marketing department will act as your partners and work to boost your business the right way, so contact us today to get started!