Tactical Energy Group
URL:
tac-nrg.comSummary
Powering Up Presence: Tactical Energy Group's Digital Domain Overhaul
Web
Category:
Design
, Industrial
Date:Feb 16, 2024
A comprehensive website redevelopment aimed at enhancing digital presence and showcasing innovative energy solutions.
Client
Tactical Energy Group
Project Date
2022
Roles
Web, Design, Studio, Content
Industry
Energy
Innovations
The project's hallmark was the integration of an innovative graphic scroll animation in the hero section of the home page, featuring procedurally generated blocks that move in a unique order as the user scrolls, offering a fresh experience with each visit. This dynamic feature, coupled with a fully custom WordPress site build, exemplifies the seamless blend of cutting-edge web technology and creative design to elevate the brand's digital footprint.
Opportunity
Tactical Energy Group presented us with the challenge of not just redesigning a website, but reimagining their digital identity to better reflect their innovative approach in the energy sector. Our goal was to create a platform that not only showcases their services and solutions but also captivates and engages their target markets, facilitating expansion into new industries.
Solution
The project kicked off with an in-depth brand strategy phase to align the website's design and functionality with Tactical Energy Group's vision and goals. The development of a custom WordPress site followed, focusing on user experience, brand integration, and innovative features like the procedurally generated graphic scroll animation. This approach ensured that every aspect of the site, from design to content, resonated with the brand's ethos and market positioning. The result was a compelling digital presence that significantly bolstered the client's business, driving millions in sales and expanding their reach across new markets and industries.
The length of space between the geometric square assets on the website as they scroll is all procedurally generated upon page load.
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