South Bend Orthopaedics

Summary

We Revolutionized Healthcare Marketing With Previs Tech

Studio

Category:

Healthcare

Date:Jan 24, 2024

3d models previs resulting in a full-length commercial.

Client

South Bend Orthopaedics

Project Date

2022

Roles

Studio

Industry

Healthcare

Innovations

Enhanced storyboarding, enhanced Agency efficiency, and reduced client costs. Opportunity: The opportunity to create a commercial for SBO at a budget that served them created enhanced work efficiency for us.

Solution

J2 Marketing was able to deliver an outstanding commercial for SBO thanks to the use of previs technology to help the client make informed decisions about their project.

To create a compelling vision for our videos, our studio harnesses AI motion capture technology to precisely capture character movements. These characters are then placed within environments where camera movements and pacing are developed. This innovative process offers a remarkable advantage: Our clients can view the animation, propose edits, and collaborate before actual filming occurs. By doing so, we streamline the creative process, saving valuable time and resources. When it comes to the actual filming day, our team is armed with a clear plan, ensuring an efficient and effective commercial shoot.

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