South Bend Orthopaedics
Summary
We Redefined Healthcare Marketing: A Breakthrough with Previs Tech
Studio
Category:
Healthcare
Date:Jan 24, 2024
3d models previs resulting in a full-length commercial.
Client
South Bend Orthopaedics
Project Date
2022
Roles
Studio
Industry
Healthcare
Innovations
Enhanced storyboarding, enhanced Agency efficiency, and reduced client costs. Opportunity: The opportunity to create a commercial for SBO at a budget that served them created enhanced work efficiency for us.
Solution
J2 Marketing was able to deliver an outstanding commercial for SBO thanks to the use of previs technology to help the client make informed decisions about their project.
To create a compelling vision for our videos, our studio harnesses AI motion capture technology to precisely capture character movements. These characters are then placed within environments where camera movements and pacing are developed. This innovative process offers a remarkable advantage: Our clients can view the animation, propose edits, and collaborate before actual filming occurs. By doing so, we streamline the creative process, saving valuable time and resources. When it comes to the actual filming day, our team is armed with a clear plan, ensuring an efficient and effective commercial shoot.
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