Summary

How the Power of Design Turned Visions Into a Victorious Reality

Design

Category:

Economic Development

, Design

Date:May 5, 2021

Year

2021

Role

Strategy, Design

Innovations

Elevated the brand across multiple mediums. This project involved more than a proposal; banners were created to amplify the overall project’s goals.

Opportunuity

SBERP needed a design and visual language that aligned with their visions and the vision of thought leaders in the area to ultimately grow a positive impact on Indiana’s future. The state of Indiana launched the Regional Economic Acceleration and Development Initiative (READI), a bold, transformational initiative that will dedicate $500 million in state appropriations to promote strategic investments that will make Indiana a magnet for talent and economic growth. SBERP wanted to create a proposal to win a portion of this money.

Solution

J2 designed a 200+ page proposal that involved collaboration with engaging leaders from the region. This proposal featured a multitude of layouts to accommodate different pieces of content and present them in the best way possible. The design reflected the brand but also kept the content clean and understandable.

Two Photo Block
Two Photo Block
Two Photo Block
Two Photo Block

Stats

Grant Received:

$50M

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