South Bend Elkhart Regional Partnership

Year

2021

Role

Strategy, Design

Innovations

Elevated the brand across multiple mediums. This project involved more than a proposal; banners were created to amplify the overall project’s goals.

Opportunuity

SBERP needed a design and visual language that aligned with their visions and the vision of thought leaders in the area to ultimately grow a positive impact on Indiana’s future. The state of Indiana launched the Regional Economic Acceleration and Development Initiative (READI), a bold, transformational initiative that will dedicate $500 million in state appropriations to promote strategic investments that will make Indiana a magnet for talent and economic growth. SBERP wanted to create a proposal to win a portion of this money.

Solution

J2 designed a 200+ page proposal that involved collaboration with engaging leaders from the region. This proposal featured a multitude of layouts to accommodate different pieces of content and present them in the best way possible. The design reflected the brand but also kept the content clean and understandable.