Pro Sourcing Solutions

Client

Pro Sourcing Solutions

Project Date

2023

Roles

Visual Identity

Industry

Industrial Sourcing

Innovations

Drawing inspiration from the materials within Pro Sourcing's extensive sourcing inventory, an icon and wordmark were crafted to embody the essence of logistics and trust while subtly reflecting the company's core function of sourcing materials.

Opportunity

Pro Sourcing specializes in custom material-sourcing solutions, prioritizing quality, safety, and overall success. With a deep appreciation for cultivating enduring client relationships built on trust, Pro Sourcing tasked us with shaping their brand identity. We embraced the challenge, poised to design a logo that authentically reflects both the company's logistical expertise and its commitment to fostering meaningful connections.

Solution

The design team crafted a comprehensive branding guide for Pro Sourcing, incorporating a vibrant color palette to convey the company's dynamism and strategic approach. The icon, ingeniously constructed from angular elements of a palette, forms a distinctive "P," symbolizing both structural integrity and the process of material sourcing. Complementing this, the futuristic design of the wordmark signifies Pro Sourcing's forward-thinking trajectory, positioning the company for success in the future.