Discover New Carlisle

Summary

New Carlisle: A Blueprint for Small Town Renewal

Design

Category:

Rebrand

Date:Mar 13, 2024

Rebranding from Burkhart Sign Systems to Hayes Design Co

Client

Hayes Design Co.

Project Date

2022

Roles

Design

Industry

Government/Township

Innovations

Crafted a brand identity that artfully combines the historical allure of New Carlisle with a contemporary flair. The logo features the traditional call to action that is synonymous with the city, fostering ongoing interaction and engagement with audiences. This approach aims to inspire individuals to visit New Carlisle, enticing them to uncover the unique charm of this quaint small town.

Opportunity

New Carlisle presented us with a unique opportunity to rejuvenate its branding. This endeavor extended beyond mere logo design; it entailed crafting a new identity reflective of the community. The revamped branding sought to encapsulate the spirit of the town's residents, its rich history, and the collective aspiration for a thriving future.

Solution

The new logo icon mimics the shape of a bastion in the shape of a ‘B’ and it is painted with a typeface that is clean, modern, and technical.

Three Photo Block
Three Photo Block
Three Photo Block

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