Discover New Carlisle
Summary
New Carlisle: A Blueprint for Small Town Renewal
Design
Category:
Rebrand
Date:Mar 13, 2024
A Blueprint for Small Town Renewal
Client
Discover New Carlisle
Project Date
2023
Roles
Design
Industry
Government/Township
Innovations
Crafted a brand identity that artfully combines the historical allure of New Carlisle with a contemporary flair. The logo features the traditional call to action that is synonymous with the city, fostering ongoing interaction and engagement with audiences. This approach aims to inspire individuals to visit New Carlisle, enticing them to uncover the unique charm of this quaint small town.
Opportunity
New Carlisle presented us with a unique opportunity to rejuvenate its branding. This endeavor extended beyond mere logo design; it entailed crafting a new identity reflective of the community. The revamped branding sought to encapsulate the spirit of the town's residents, its rich history, and the collective aspiration for a thriving future.
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