Carefree of Colorado

Client

Carefree of Colorado

Project Date

2023

Roles

Rebrand

Industry

RV Industry

Innovations

Incorporating the company's established reputation while concurrently fostering innovation and growth in alignment with the new era, the brand creation encapsulates the essence of the company's location, its core values, and its transformative journey. (Patterns, logo suite that is versatile, Shortened to name to “Carefree,” created assets such as business cards, letterheads, envelopes, info sheets, etc.,)

Opportunity

With a legacy dating back to 1971, Carefree Colorado has firmly established itself as a prominent player in the RV industry. Over the years, the company has experienced exponential growth in its products, consumer base, and services. Recognizing the need to reflect this evolution, it became imperative to curate a visual identity that authentically embodies the company's journey of expansion and development.

Solution

To uphold the company's steadfastness and ensure its continued recognition, the branding strategy incorporated classic elements from the established brand, including the iconic sun motif and vibrant orange color, while integrating modern design elements such as striking color palettes, versatile assets, and elevated typography. Additionally, the decision to shorten the name to "Carefree" encapsulates the essence of freedom and adventure synonymous with the RV industry. These strategic adjustments not only modernized the visual identity but also reflected the company's growth trajectory, aligning its image with its expanding presence in the market.