Ben's Soft Pretzels

Client:

Ben's Soft Pretzels

Project Date:

2022; Website launched April 2023

Roles:

Strategy, Brand Refresh, UX/UI Design, Web Development

Industry:

Food Service

Innovations:

Created a logo suite that’s adaptable for any size application, enhanced merchandise design (signage, menus, cups, napkins, bags, sleeves), redesign food truck and trailer fleet. Built a multipurpose CTA button, and implemented dynamic section creation.

Opportunity:

The redesign of Ben’s Soft Pretzels presented an opportunity to modernize the brand and align the values and beliefs behind the brand with the physical presence of the brand. Other opportunities were to realign the website with the new brand, increase brand awareness and conversions, and overhaul the user experience and customer journey.

Solution:

The rebrand and web activation led to notable improvements across several areas of our client's business. The new, user-friendly website design significantly increased conversion rates, turning more visitors into customers. In tandem, the refreshed brand identity enhanced brand equity, distinguishing our client in a competitive market and resonating strongly with both new and existing customers. These strategic changes directly contributed to an increase in revenue, demonstrating the effectiveness of our holistic approach to rebranding and digital optimization. In summary, this project not only revitalized the brand's image but also had a tangible positive impact on its financial performance.