Bastion Distribution

Summary

Fortifying Success: Bastion Distribution’s Design Transformation

Design

Category:

Rebrand

Date:Mar 1, 2024

Client

Bastion Distribution

Project Date

2024

Roles

Design

Industry

RV Industry

Innovations

As a team, our aim was to create a brand that authentically resonated with Bastion Distribution's mission and values. We began by identifying the unique essence that distinguishes Bastion and sets it apart in the market. With this groundwork laid, our team innovated a solution that meticulously reflects Bastion's identity in every visual aspect, including shapes, colors, patterns, and fonts. The resulting brand encapsulates the very essence of Bastion Distribution.

Opportunity

Bastion Distribution is committed to elevating the outdoor experience through the innovation of RV jacks and accessories. Bastion came to us needing an elevated brand that reflected this.

Solution

Bastion’s new brand resembles the structure of a bastion fort, cleverly shaped as the letter 'B,' designed within a square, and a bold typeface for a sense of stability and symmetry. The brand includes modernized shapes, patterns, and colors that bring out the sense of innovation within its stable structure.

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"J2 has been an ever-reliable partner in the growth of our business for a decade. They continue to bring our imaginings to life with attention to detail in an open, collaborative way while taking careful consideration of the needs of their customers. We are thrilled with our rebrand and the opportunities it might present, and look forward to continuing on our marketing journey with them as our anchor."

Alan Yu, Owner of Bastion Distribution

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A logo reveal animation was created to present the new brand to the client.

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