Email Marketing is a widely used way to communicate your message.
There are plenty of great services out there to help you get started,
but how do you EXCEL at email marketing?
In a survey of 1,000 people, 80% said that they’d be more willing to do business with a business that offered them a personalized experience.
With this in mind, what are some easy ways to jazz up your email marketing strategies?
- Segment your email lists
- Take time and location into account
- Use behavior-triggered emails
Maybe some of the contacts on your list are super into a certain category of product you offer, like a lot of pictures and videos, and prefer to look at their emails after 5pm.
With segmented lists, you can send the right messaging to the right people.
You can tag contacts in your lists to keep track of the things they like.
So those that only like pictures and videos are sure to receive the marketing you have made just for them.
Behavior-triggered emails can also help remind your audience of your messages when they complete or don’t complete certain actions.
ULTIMATELY, SEGMENTATION WILL HELP YOU GET TO KNOW YOUR AUDIENCE ON A MORE PERSONAL LEVEL.
Your emails will start to sound more relevant, timely, and like they are coming from a real person and not some marketing machine.
If you want to find out more about how email marketing can help your business, we can help.