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No one is surprised to hear that video content gets more engagement than text or image-based content (Tweets with video get 10x the engagement of Tweets without them). But did you know that in 2018, youtube was the most popular social media platform? At J2, our video services are as integral to our digital marketing strategies as our web services. We create videos for social media, websites, sales pages and digital brochures. We shoot and edit dozens of kinds of videos, but our five most popular categories are client testimonial videos, commercials, event recaps, hype videos and social media clips.

Client Testimonial Videos

An ad presents a pitch. A story engages emotion. Businesses that are reaching out to clients always want to tell a story, but most don’t know where to start. Fortunately, B2B and B2C businesses are aiding their clients and creating stories of success every day. Now, they just have to capture them on video. Typically lasting 2-3 minutes, these videos include the problem-solution format that tells a story and promotes your business. The combo of interview clips and b-roll keeps the video exciting, and the finished product is ideal for Case Study Pages and sharing on social media. Habitat for Humanity of St. Joseph County is one of many clients who utilized client testimonial videos to help tell stories for the 2018 Jimmy and Rosalynn Cater Work Project.


Commercials don’t just appear on TV anymore. These days, you can find them on youtube and other social media ads. That means they’re part of the digital marketing experience. We shoot everything from 15 to 30 and 60-second commercials that include a brief pitch and call to action.

Event Recaps & Hype Videos

Videos are perfect for helping people visualize what an experience will be like. That’s why event recap videos are great for getting people to talk about an event they went to, or generating excitement about something coming up. These videos can be completed with a rapid turnaround time, and can be a great addition to your social feeds and email marketing campaigns.

Social Media Clips

Long videos can and do perform well on social media (we’re looking at you, facebook live). But there’s still serious value in the short and snappy. Social media clips range from 5 – 60 seconds and are designed to be attention-grabbing, impactful, and oh-so-shareable. Our social media clips can include a cut of an interview or flashy, action-packed shots.


Video’s influence on engagement is undeniable. Making regular videography a part of your digital content strategy is key for keeping followers excited and attracting new customers’ attention. You can view the video at the top of this page for our collection of marketing examples to get a taste of what we have to offer.