Amidst conversation that Twitter may be slipping as a leader in the social sphere, the company has announced changes to its format that will allow for greater reach and engagement.
Here’s what’s changing:
- Attachments such as photos, GIFs, videos, polls and quote tweets will no longer count towards the 140-character limit.
- Tweet replies using @username will no longer count towards the 140-character limit.
- “[email protected]” will no longer be necessary for all followers to be able to see a reply tweet.
- Users can retweet their own tweets and quote tweets.
These new changes will be rolled out over the next few months and are ultimately geared at making Twitter more user-friendly. Those who are new to the platform will no longer have to learn many “unspoken rules” to get their tweets seen. Ideally, engagement will increase and talk of Twitter being a “dying platform” will fall to the wayside.
“In addition to the changes above, we have plans to help you get even more from your tweets,” said Twitter senior product manager Todd Sherman. “We’re exploring ways to make existing uses easier and enable new ones, all without compromising the unique brevity and speed that make Twitter the best place for live commentary, connections and conversations.”
Only time will tell if these changes will boost use and engagement. For now, though, brands are rejoicing that they have “more room for words.” We only have one piece of advice: continue to choose your words wisely; just because you can, doesn’t mean that you should.