IF A TREE FALLS IN A FOREST, AND NO ONE POSTS ABOUT IT, DID IT EVEN HAPPEN?
The work between posts is what separates you from the competition.
Posts can add to the perception of things getting done, but a nicely framed shot doesn’t always mean better work.
What it does is add some oomph to the presentation, which influences us into believing things are happening.
In a sense, it does make your work better because it boosts the perception of the people you serve.
So do share it, do promote it.
BECAUSE IF YOU MAKE IT TREND, YOU MAKE IT TRUE.*
- But, what to share?
- What to keep to yourself?
- How much to include?
- Does it get in the way of your other work?
- Does it add to your work?
We’re looking at a thin layer of trust built by the reputation of a 5-star review vs. a deep layer of trust by the recommendation of a close friend.
One is easier to break, and one is harder to get.
5-star reviews help lead to loyal consumers.
People like you might be more likely to share their true opinion online.
Both are valid depending on your goals.
*Concept from Your Undivided Attention podcast