We live in transitions.
Transitions from home to work, and from work to home. Or maybe just from working time to not working time.
Then from one project or task to another.
Transitions from evening to sleep, and sleep to morning.
Transitions from one year to another, or day to day, or weekday to weekend.
And for businesses – Transitions from considering, to buying, to buying again.
The smoother the process is, the more likely we are to move down that chain.
Occasionally it’s more important than the product or service itself.
Because if the transition through the buying process is broken or unpleasant, there’s another service or product out there that someone can consider instead.
We’ve all sat through movies or series that have bad transitions or cuts, but we’re not likely to watch it again.
In a similar vein, we’ve engaged with a brand or organization that was a pain to navigate through their sales funnel, but we’re not likely to buy from them again.
PAYING MORE ATTENTION TO THE TRANSITIONS CAN MAKE ALL THE DIFFERENCE.