Marketing focuses on creating a behavioral change.
It starts by triggering a specific thought and feeling, which leads to action and the consequence (good or bad) of that action.
It isn’t just selling a product or service, but connecting a solution to a problem.
By creating triggers that target your specific audience you’ll create lifetime customers that see your brand as the best answer to their question.
It’s not rocket science or brain surgery. It’s closer to brain science.
It’s also just good marketing.