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November 10, 2020
The Problem With Advertising…

…Isn’t that TOO many people will see it.

It’s that the wrong people will see it.

That they’ll expect you to do things you’d prefer not to do.

That it will be hard to turn them away when the time comes.

 

The problem is getting your work in front of the right people.

Which is bigger than advertising, although that’s part of it.

It’s about Marketing.

It’s in the way you treat your customers, it’s in the planning and implementation of a new service launch.

It’s in the forward-thinking and sustainability of your product.

 

IT’S ABOUT FINDING OUT “WHO IT’S FOR” AND GETTING THOSE PEOPLE TO SEE IT.