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June 4, 2021
The Medium and the Message

A good predictor of future behavior is past performance.

When evaluating a new direction it can be helpful to address previous data.

What if the direction is entirely new?

We can use the data to gain insights from how people behaved and tap into that behavior when constructing a new option.

It’s leveraging what people currently do with what we want them to do.

Mixing the medium and the message.