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June 8, 2021
The Last One

Today marks 1 year since we started posting.

It’s as good a time as any to end it. This is the last post for now.

Not because J2DAY doesn’t work.

It has accomplished what we wanted it to do.

It challenged us to think deeply about what it really means to change behavior and move people to decisions.

It also takes up time.

Now we’ve developed a backlog of content and we’ll use it for something new.

We’ll repurpose and repackage it.

The problem with indefinite things is that sometimes we do it because it’s what we’ve always done.

We’re adding some definition to an indefinite project.

Breaking gives us a chance to balance what’s important with what’s urgent.

And endings don’t always have to be tied to set beginnings.

 

Sometimes it’s worth it to free up space first and notice what’s not getting enough attention once we have the time for it.