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July 20, 2020
Surplus

We do things because others are doing them.

The people we trust.

The people we elevate.

The people we copy.

This person is doing ______ so I should also do ______

It makes our decisions easier.

If we want to get people to continue with a certain behavior, it’s best to show other people doing a similar behavior.

Not everyone doing the behavior because it can backfire if ideologies are at odds, but the people who are similar to your group.

 

IF WE WANT PEOPLE TO CHANGE BEHAVIOR, WE NEED TO INTRODUCE SOME FRICTION.

 

  • Have you considered ________?
  • What would change your mind?
  • People who like this tend to like _______.
  • Add in a button requesting confirmation.

 

Rather than follow the herd with their head down, it makes people pause and consider their actions.