Stories are effective for inciting change because they allow us to explore scenarios without actually engaging in them.
We get to insert ourselves into the narrative.
Does someone with a similar life as mine have success through this proposed idea?
Has their life been improved by trying this new product/service?
We can compare ourselves endlessly.
Stories give us a single point to focus on.
Nobody shares the exact same background, genetics, and opportunities as us.
Stories focus on the ways we’re similar, instead of the ways we’re different.
Part of being human is connecting with others.
Part of the connection is finding common ground.