Online platforms have never been so noisy and cluttered.
Ross Simmonds, a B2B content marketing expert, recently declared that brands will need to embrace Distribution over Content.
What is Distribution?
Distribution is different for each business.
It usually refers to the channels used to reach your target, whether that be end-users or intermediaries.
This involves retailers, wholesalers, and even the internet.
Everything downstream you use to get your product or service to your end-user.
Simmonds suggests creating a marketing asset once, and having an extensive “distribution engine” around the messaging, spreading it and repeating it expansively.
Content is no longer king.
IN THE CROWDED DIGITAL LANDSCAPE OF 2020, DISTRIBUTION MAY CLAIM THE CROWN.
Bonus: Here’s an interview with Ross Simmonds covering the whole topic!