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April 26, 2021
SMART Subtraction

You may be familiar with SMART goals.

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-based

They tend to focus on adding things to our plate.

I will do X by Y for result Z.



  1. At the end of this quarter, our blog will see a 12% lift in traffic by doubling our weekly publishing frequency from 5 posts per week to 10 posts per week.
  2. Six months from now, our landing pages will generate 15% more leads by switching their forms from two columns to one column.


An alternative is to subtract from our lives instead.

I will stop doing X by Y for result Z.



  1. By the end of this week, I will stop checking my phone 30 minutes before going to bed to get better sleep.
  2. By the end of 2021, I will stop saying yes to everything my family asks of me so I will be less stressed.


You can come up with your own.

By subtracting instead of adding, we might find a little more space and time to prioritize the goals we really want to accomplish.