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April 1, 2021
Short Form or Long Form

Which do you prefer?

It probably depends on what you’re looking for.

A 30-second commercial might not get the emotional punch of a 2-hour documentary. And a 2-hour documentary almost certainly won’t be viewed as often as a 30-second commercial.

Novels are not short, but they accomplish their purpose. You can summarize what happens in a paragraph or two, but that’s not the point.

Poorly formatted and edited web copy is worse than a page of information that is designed well.

 

Because most of the decisions we make are complex, we almost always would benefit from elaboration.

The problem is, we don’t have time for it.

In order for us to function, we frequently just need something we can understand in 10 seconds or less.

The benefit of long-form content is that it forces us to slow down.

Maybe it’s because we’re facing something really complicated, or maybe it’s because we’re looking for a way to unwind after a long day.

Both have their place. The best use of each depends on context.