The term “Responsive Web Design” was developed in 2010 and has grown exponentially since then. Mashable called 2013 the year of Responsive Web Design.

Responsive design simply means the design of your website responds to the size of the browser. So, if you’re on a 27″ iMac and you can enjoy the massive screen, great. Your site will look like any other website. But, if you’re on your iPhone, like over 50% of website viewers, your site will respond by moving elements of the site around to provide a better viewing experience without panning, tilting, or zooming.

For example, take a look at one of our recent web design projects for Bill Evans Insurance. They had nothing, no website, no Facebook, no logo, nothing. We fixed that. The core of their marketing is now their responsive website.

responsive web design

With the Bill Evans website we took a few things into account:

  1. Their small town demographic
  2. The need for very clear yet simple content
  3. The wide variety of screen sizes

We also thought about the fact that many of their customers will likely need to find the office phone number quickly when they’ve just been in an accident or something of the like. They’ll likely use their phone and we made it easy for their customers to contact them no matter what device they’re using. That’s the whole point of responsive design. With so many screen sizes available, it just doesn’t make sense to build a website that only fits one.

If you have any questions about Responsive Design, leave them in the comments below. We’re happy to help.