On a scale of 1-10, how much do you like J2DAY?
(easy 10, right?… right?)
Or maybe it’s an 8.
Or maybe it’s a 4.
Or a 2.
But my guess is if it were that low, you wouldn’t still be reading.
What’s helpful information?
Anything above a 5 means we mostly like it.
Anything below means we mostly don’t.
If we were going to try to improve something, does it really help us or you to move from a 7 to an 8?
The bigger difference would be from a 5 to a 6 because then we’re on our way from neutral to positive.
A one-point difference in a 10 point scale is meaningful but difficult to categorize.
Do you like J2DAY (yes/no)? Is probably a better question to ask.
A concrete answer with specific feedback helps drive improvement.