SHARING THE REAL, BEAUTIFUL STORIES FROM HABITAT FOR HUMANITY
WHY IS THIS A BIG DEAL?
Jimmy and Rosalynn Carter pick one community build to attend each year. For 2018, they chose Mishawaka.
In August 2018, Habitat for Humanity’s 35th Jimmy & Rosalynn Carter Work Project took place in St. Joseph County, Indiana. Over five days, future homeowners worked alongside President and Mrs. Carter and hundreds of other volunteers from Indiana and around the world to build or improve about 30 homes in Mishawaka and South Bend.
Habitat for Humanity approached us to produce videos telling the stories of some of the lives that have been changed in St. Joe that would launch alongside the event. The videos you see below are the result of months of coordination, planning, and editing, telling the stories of just a few lives that have been changed by Habitat for Humanity.
Not just colleagues. Friends.
To see We made sure to visit the build site to grab some photos and video of the project in action and see our interviewees raising walls for their new homes.
It was remarkable to work with the Habitat Team. Thanks to the collaboration and hard work between our two teams, we were able to make a series of videos that caught the attention of their corporate division. The national offices of Habitat For Humanity approved the videos for use on a wider scale.
J2 Marketing worked with Habitat for Humanity of St. Joseph County to bring many moving parts together into a cohesive story. They helped us tell the story of the families we serve. They were gracious in going the extra mile to meet our needs. We had to reshape the videos halfway through the project and they were more than accommodating, staying in communication in person and via email. The 6 videos we shot have been viewed over 5000 times in less than a month of posting them. The high-quality videos from J2 helped us build excitement from our volunteers and community in the lead-up to the 2018 Jimmy and Rosalynn Carter Work Project.Andrew Cary