Ben's Soft Pretzels & Flamin' Hot

Summary

Crave-worthy Creative: A Rundown of the Cheetos, Flamin’ Hot, and Ben’s Pretzels Collab Campaign

Design

Category:

Food Service

, Studio

Date:Feb 16, 2024

A campaign for a collab between Cheetos, Flamin’ Hot, and Ben’s Soft Pretzels

Client

Ben's Soft Pretzels, Frito Lay’s Cheetos, and Flamin’ Hot

Project Date

2022

Roles

Strategy, Art Direction, Design, Studio, Social

Industry

Food Service

Innovations

Through state-of-the-art technology and innovative creativity, we crafted social media posts utilizing 3D scanning. Under our art direction, product renders were created to produce a vibrant series that effectively captured the excitement of the collaboration.

Opportunity

Ben's Pretzels offered us an exciting opportunity to embark on a collaborative venture that caters to the desires of food enthusiasts—a fusion of two beloved snacks enjoyed nationwide. Our goal was to curate a campaign that mirrors the vibrancy and dynamism inherent in this unique snack pairing.

Solution

The campaign commenced with art direction aimed at seamlessly integrating the two brands onto a unified platform. Our initial focus was on crafting engaging social media posts featuring rendered imagery and videos of both pretzels and Chester the Cheetah, thereby actualizing the imaginative collaboration. These posts were complemented by a range of assets, including stickers, t-shirts, and print marketing materials, strategically designed to immerse our clients in the partnership and ignite anticipation for the new flavors.

Stats

Posts Published:

24

Engagement Rate:

4.9%

Impressions:

184,877

Engagements:

9K
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Art Direction was developed prior to production to ensure that both brands were represented well in the final compositions. Elements of fire were added to the Flamin' Hot creative to enhance the excitement of the collaboration.

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Three Photo Block
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Employee shirts were designed to continue the buzz of the new product release. The shirts incorporate Cheetos orange in the fabric and the back illustration was a mashup of both brands.

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