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July 10, 2020
On Being Original

No “thing” is original anymore.

Everything is just a combination of things or a reduction of things.

Yet – new ideas still exist.

Because originality is not the same as creativity.

You can take something complex and make it simpler.

You can take two ordinary things, combine them, and build on their originality.

 

You shift the focus. Make it bold. Make it beautiful.

 

We like to keep most of the attention on you, but to illustrate a point from ourselves:

We’re not an “original performance marketing” agency.

We’re a creative performance marketing agency.

We don’t make new things. We make old things new.

 

Other people can do Facebook ads, Google ads, build websites, and shoot videos,

but what is original is the way you engage with the people you influence.

Each and every time you’re creating a new “origin”. The ideas may not change. Your practices may not change. But each time you answer an email,

you’re beginning a new time in the customer journey. You’re bringing a new experience to life with another person. And THAT specific instance has never happened before.

Because you showed up for this moment for this person.

Not anyone else. You.

 

NOTHING IS ORIGINAL ANYMORE, BUT THE WAY YOU LIVE YOUR LIFE EVERY DAY IS.