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February 16, 2021
Not What, but How

What we do might not separate us from the competition, but how we do it can be the difference-maker.

  • How we’ve researched the available options.
  • How we’ve spent our time and built up expertise.
  • How we’ve exposed ourselves to new perspectives.
  • How we engage with dissenting opinions.
  • How we determine the companies and forces we’re competing against.
  • How we run our tests and gather feedback.
  • How we’ve adjusted our thinking from the start.
  • How we’ve evaluated our progress.
  • How we check our work for errors.
  • How we do more than the minimum.
  • How we look to the future.

The value you add is more than the final product.