What we do might not separate us from the competition, but how we do it can be the difference-maker.
- How we’ve researched the available options.
- How we’ve spent our time and built up expertise.
- How we’ve exposed ourselves to new perspectives.
- How we engage with dissenting opinions.
- How we determine the companies and forces we’re competing against.
- How we run our tests and gather feedback.
- How we’ve adjusted our thinking from the start.
- How we’ve evaluated our progress.
- How we check our work for errors.
- How we do more than the minimum.
- How we look to the future.
The value you add is more than the final product.