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September 29, 2020
Marketing is…

…moving people to decisions.

But it includes:

Advertising
Analytics
Blogging
Buyer Personas
Brand
Content
Conversions
Customer Loyalty
Decision-Making
Direct Mail
E-Commerce
Email
Emotional Literacy
Engagement
Forecasting
Friction
Keywords
Lead generation
Lead Qualification
Loss Aversion
Pay Per Click (PPC)
Return On Investment (ROI)
Referrals
Sales Funnel
Search Engine Optimization (SEO)
Social Media
Story Telling
Unique Selling Proposition
User Experience