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November 24, 2020
Long Habits

Wednesday, January 10, 1776.

The United States was still under England’s rule. Thomas Paine thought this was whack*

What does he do?


He markets.


It was probably never classified that way, but Marketing is all about moving people to decisions.

His message?

“A long habit of not thinking a thing wrong
gives it a superficial appearance of being right,
and raises at first a formidable outcry in defense of custom.
But the tumult soon subsides.
Time makes more converts than reason.”


He understood decisions aren’t always made when new information comes.

Sometimes all it takes is a closer examination of what’s been going on all along.

It’s as necessary as ever almost 250 years later.


*Both ahead of his time, and also out of date. Admittedly, History is not our strongest subject.