LinkedIn can be an extremely powerful tool for professionals in every field. The most common way to use LinkedIn is to connect with others in your field or to connect with people you’d like to do business with. LinkedIn also offers businesses the option to create a page with which employees can connect and businesses can share insights and company info.
If you’re ready to use LinkedIn to grow your network and your business, here’s a few tips to get you started.
Do we have to say anything else about this step? Just make sure you use your business email address.
Complete Your Profile
There’s a lot involved with setting up your profile. It’s not hard, just follow the questions. Be thorough and complete. The most important part of your profile is your photo. Go get a professional photo and use it. This isn’t Facebook, no funny selfies or photos of your cat. This is business and it must be professional. Next focus on your title and connecting your profile to your company’s page. These details will make your profile look so much better and make it easier for others to find and connect with you.
This part is very important. Connect with others. Find people you know. Find friends, find colleagues, find your boss… yes, your boss, find others you’d like to work with, etc. The number of connections you have is not the goal, it’s the quality of your connections. After you add a few connections, LinkedIn will suggest people you may know. This makes it easier to find people you know.
Just like Facebook and Twitter, you can post statuses and updates on LinkedIn. Unlike Facebook and Twitter, it should not be political, about your food, how many times you ran this week, or anything else very personal and not business related. Keep it extremely professional and industry/business specific. Remember that LinkedIn is a social media, so be social.
Those are the basics. Hopefully from here you can tackle LinkedIn and make it a useful part of your marketing tools. If you have any questions about LinkedIn and how to use it, we’d be happy to help.