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A DAILY MARKETING BLOG

“Everyone is Naturally Lazy.”

Except they aren’t. Everyone is naturally prone to do the things they want to do, and avoid the things they don’t. Watching tv isn’t lazy if it’s what you set out to do. Taking a break from work isn’t lazy if you need it to refocus.   We’re not productive or lazy people. We’re people first...

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Helpful Hypotheticals

“What if?..” This question is usually only helpful when it’s grounded in a real-life context. It can be fun to dream about what we would do if we had unlimited money, but we don’t and never will. We might have more money than we do right now, but even then we would make different decisions based...

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I Think .˙. I Am

Cogito, ergo sum : Descartes 1644 Or more popularly “I think therefore I am” Thoughts are the most important aspect of who we are. And thoughts are important.   We’d make the argument that they’re secondary to the emotions we have. We first feel and then we form our thoughts. A widespread...

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If you Confuse, You’ll Lose

Most of the time our brains work on battery saver. We’re conserving as much energy as we can while we try to survive. It’s how we’ve been wired since the beginning.   It’s tough to think straight when you’re searching for food (which restaurant to go to), looking for shelter (do I pack the...

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The Middle One

Most people don’t want the smallest size of fry. Most people also don’t want the largest size of fry. People would be content with either though. Decisions are made within specific contexts.   The large was invented to sell more of the medium. Small/large/medium isn’t the point. The point is...

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Color of the Year

Occasionally (roughly once a year) influential companies will name a _____ of the year. Person of the year. Word of the year. Color of the year.   Sometimes we’ll do it for ourselves: setting a word or phrase to focus in on after the start of the year. Sometimes these words are prescriptive,...

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100 Years

100 years in business isn’t that different than 99 years in business, or 101 years in business. Why promote it? Because there’s something to be said about longevity. Although longevity doesn’t necessarily equal good. So maybe it’s about the power of large numbers.   Or maybe it’s just a...

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Good Decisions/Bad Decisions

MARKETING IS ABOUT MOVING PEOPLE TO DECISIONS.   Think about the best decision you made in the past year. --pause-- Now, think about the worst decision you made in the past year. --pause--   What separated the two? Was your answer any different than what was the best outcome of a...

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True Vs. Helpful

Plato popularized the idea of a three-part soul - a charioteer and two horses. “First the charioteer of the human soul drives a pair, and secondly one of the horses is noble and of noble breed, but the other quite the opposite in breed and character. Therefore in our case, the driving is...

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Predictions

Our brains are prediction machines. We don’t react to situations as much as we predict what the appropriate response is. We take our previous experiences, add them to our present situation, and make a prediction about how we should feel and act.   Mentally we run through scripts - autopilot...

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Brand

Brand is bigger than branding. People get them confused all the time. Branding is fonts, colors, logos, etc. Brand is how people feel about you.   Is your brand more: Certain or Curious? Subtle or Vibrant? Traditional or Progressive? Timeless or Current? Practical or Imaginative? Formal or...

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Employees Must Wash Hands

Who is the sign for? Is it for the benefit of the employee? A reminder to keep things safe and sanitized? It’s probably covered in orientation.   OR IS IT FOR THE BENEFIT OF THE CUSTOMER?   As a signal that the people who work at this place care about the health of the people around...

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