Select Page

A DAILY MARKETING BLOG

Minimum Vs. Maximum

We all know someone who is doing the minimum to get by. What about the person who is doing the maximum to get by? Also known as the person who attaches their value as a person to the number of hours they put into work, or the number of scenarios they can plan for to avoid disaster. Being prepared...

read more

An Escalation

A look into how conflict escalates: Observation Assumption Conclusion First, we make an observation of behavior or outcomes. Then we make an assumption on why things turned out that way, or why people act the way that they do. Finally, we make a conclusion - this is the type of person they are,...

read more

No More CTAs

There has been some fascinating research around anti-smoking campaigns. The ones where people were told what to do were less likely to adopt the new behavior. The ones who were presented with evidence and allowed to draw their own conclusions were much more likely to stop/not start smoking. In...

read more

Your Least Favorite Player

When someone is good at something (or maybe just famous in some field) they’re more likely to get attention. When they get attention, they’re opened up to more attention because people will talk about them. It’s easier to talk about well-known things. This opens them up to scrutiny.   An...

read more

The Process

Marketing focuses on creating a behavioral change. It starts by triggering a specific thought and feeling, which leads to action and the consequence (good or bad) of that action. It isn’t just selling a product or service, but connecting a solution to a problem. By creating triggers that target...

read more

Color of the Pencils

Which came first? The ability to create, or the need to create? Were pencils created in many colors because we could make them or because there was a need for them? They work hand in hand. What is their existence beyond utility? Mimicry of the things before us. To help us understand the world...

read more

SMART Subtraction

You may be familiar with SMART goals. Specific Measurable Attainable Relevant Time-based They tend to focus on adding things to our plate. I will do X by Y for result Z.   Examples: At the end of this quarter, our blog will see a 12% lift in traffic by doubling our weekly publishing frequency...

read more

The Medium

Crayon art only belongs in certain museums. It’s not always about the quality. Something can be “best in class” and still not fit in.   BE THE RIGHT THING FOR THE PEOPLE YOU SEEK TO SERVE.

read more

Motivated Reasoning

The things we want to do. The things we don’t want to do. We look for reasons to line up with our desires. It’s motivated reasoning.   Two people can look at the same piece of information and interpret it differently. Based on the people they spend time with. The location they were born. The...

read more

Neverending

Solving one necessitates another. Emails Problems Tasks Meetings Responsibilities Conflict Critics Pressure Complaints Deadlines   We can’t please everyone. We can’t do it all. We act as though we can. We tell ourselves to stop believing we can, but it’s tougher than that. If we do one more...

read more

rBST

You may see this disclaimer on milk cartons: “This milk has not been treated with rBST. rBST has not been shown to have any impact on humans” Or something along those lines. It’s labeled as not containing something. That something is touted as being safe for humans. You may wonder, if it’s not...

read more

Names on Things

Why do people put their names on things? It’s a rather brilliant way for organizations to raise funds. It taps into an individual’s desire to pursue a purpose. Purpose broken down includes pieces of:   Ownership We enjoy being able to point to things and say “I own that” (Read: the current...

read more