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A DAILY MARKETING BLOG

The Horizon

People are more likely to give to a cause that’s close to reaching its goal. People are more likely to give extra effort toward the end of a marathon (not that we have personal experience) People are likely to spend a little bit of extra time reading than they normally would if they’re close to...

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O’s and O’s

Draw the letter “o” How do you start it? From the Top? Bottom? Side? In the J2 office, there’s a very wrong way to do it. Wrong meaning one is in the minority.   The ones with power determine what’s right, which in this case means merely the majority. We might not even be aware that we’re...

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$10 for Your Thoughts

Let’s pretend I have $10 to give you. Scenario A: I give you $5 and then give you an additional $5 Scenario B: I give you $15 and then take back $5 The end result is the same. They feel way different.   In scenario A you might feel like I’m a generous person, while in scenario B you might...

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Two Elements of Better Decisions

Good decisions are accessible and assessable. Accessible in that they are clear, simple to grasp, and able to be used. Assessable in that we can tell if they accomplished the intended goal. A non-accessible goal can lead to mistrust in an organization. If people don’t know why the decision was...

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A Look into the Human Mind

A few years ago Burger King aired a couple of commercials debuting their impossible whopper. (you can check one out here) People were shocked. It tasted just like beef. Would it work if they knew it was plant-based before taking a bite? Probably not. Because our minds are prediction machines, if...

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How to Make a Popular Show

It’s a different process than how to make a good show. It’s even different than how to make a show popular. You can make a good show that’s popular. A show that’s not good, but is popular. One way to make a popular show: Make a lot of shows. See how they perform. Cancel the ones that don’t get...

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Alignment

Come to blows with the straightforward, but hard questions. Who’s it for? What’s it for? How do we do it? Why? If you talk with the people in your organization people may not have the same answers. If people don’t have the same answers, it can make decisions challenging. Sometimes simple decisions...

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Start and Stop

We want more. We want better. We want progress. Sometimes you gotta start something.   A new product. A new system. A new way of organizing projects. One thing we might not consider.   Sometimes you gotta stop something. An old way of doing things. An offering that we love, but that...

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Thrift Store

It’s a store filled with stuff people didn’t want anymore. That definition is too simplified. They may have wanted it, but their need for money was stronger. They may have wanted it, but not enough to pay to ship it with them when they moved. They may have wanted it, but the memories attached to...

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Preppy-sitions

It is incorrect to end a sentence with a preposition at. It’s often accepted. We do it all the time. It’s easier. It sounds more natural. And it sounds more natural because people most often speak that way. What’s true? / What’s useful?

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Alternatives

If you’re not sleeping too well at night, you might consider drinking less coffee. For most of your life, you didn’t drink coffee. Then you drank one cup occasionally. Then one cup daily.   Then more. What’s one additional cup? Eventually, you were up to almost a full pot per day. It was a...

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The Best Marketing

We search for “the best”. Restaurant Car Movie Place to live Way to brew tea An unfortunate reality - the best idea doesn’t always win. The best product doesn’t always win.   The header of this post is tagged as an h1 because it makes it easier for your search engine to understand what’s on...

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