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A DAILY MARKETING BLOG

Data

Data is: Biased Irrelevant Necessary Biased because we all have our own perspectives. It doesn’t need to be good or bad. We can highlight the areas we think are most important and sweep the other information under the rug. Which isn’t necessarily a bad thing! This can help clarify and focus in on...

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Good Design

GOOD DESIGN FOLLOWS AN EQUATION.*   Which is in itself a type of design (If you squint really hard)   Good design = (clarity + consistency) x cause Clarity - It’s quickly and easily apparent what you’re trying to communicate. Consistency - It’s got the same look/feel/vibe across...

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Surveillance Ethics

As technology advances, we find that how we used to do things is becoming simpler and more streamlined. Many of us buy everything online, we aren’t frequenting physical stores as much, and we are now streaming content we want to our devices without commercial interruptions. Due to this, marketers...

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Missing: Inspiration

I’ll be honest. Today, I am not feeling very inspired. I received some tough news and it has really turned down my creativity. Sometimes these things happen to us and they can spring up in the most inopportune time. This isn’t the first time I have had to push through a setback and it won’t be the...

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Screen-screen

IT'S LIKE SUNSCREEN FOR ALL THE SCREENS IN YOUR LIFE.   We’ve all had times where we’ve: Watched too much Scrolled too much Typed too much Think of that feeling as a sunburn for your brain.   To an extent, we want that sicknasty tan. But we also want to take care of our skin. It’s not...

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Context is King

It’s also Queen. But we wanted it to have a better chance of sticking with you. Darn those alliterations. You can have the best content/product In. The. World. And it doesn’t matter if no one can find it.   GENIUS IS GROUNDED IN CONTEXT.   IF Shakespeare came back to life and wrote a new...

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Alliterations are Adhesive

Or rather, they’re more memorable. And if it’s more memorable, it’s more likely to be remembered/rated as true. We don’t jump for happiness. We “jump for joy”. “Mind over matter”, not gray matter over matter. (although, that’s not bad.) “A word to the wise” worsens when (we can’t help it) it’s...

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Winging It

In movies, it always seems that when someone says they’re just going to “wing it”, It always turns out to be something epic and cool. However, how many of us in our lives would wing it? For a job interview? For a big meeting at work? For a public speaking engagement? Now if you truly do wing those...

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Rhyme & Shine

Phrases that rhyme are rated as MORE true.   FAKE IT 'TIL YOU MAKE IT. OR MOVE FORWARD WITH UNCERTAINTY UNTIL YOU BECOME SURE.   They mean the same thing, but one is easier to remember and so we attribute a greater amount of truth and weight to it. When creating a presentation or trying...

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The Art of Positioning

When you think of Mercedes Benz, what words come to mind? They may be: Luxury High Quality Expensive Or something of the sort. How did Mercedes get this reputation? Why are they synonymous with these words?   POSITIONING.   Mercedes positioned themselves to be seen as the highest of...

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