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A DAILY MARKETING BLOG

Small Numbers and the Threshold

The power of small numbers is in their multiplying force. One more doesn’t feel like a lot. One less is manageable. It’s hard to perceive a one-degree difference, but it makes the difference. It can mean something boils or it doesn’t. It can freeze or remain a liquid.   One is also a matter...

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People and Places

For ideas to spread they need people and places. People - for the drive to bring something new. To leave behind the status quo. To set aside the risk of failure and step forward. Places - for a favorable environment to grow and spread. Strong social ties to help the idea spread and be reinforced....

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Not What, but How

What we do might not separate us from the competition, but how we do it can be the difference-maker. How we’ve researched the available options. How we’ve spent our time and built up expertise. How we’ve exposed ourselves to new perspectives. How we engage with dissenting opinions. How we...

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Today’s Number is…

A famous movie director has a YouTube series where he pulls a ping pong ball out of a jar. It has a number on it, and that’s the number of the day. You want to watch it to see if that’s all there is, and then that’s all it is. But you’ve watched it. Would you watch it again? And if so how many...

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Stories of Similarity

Stories are effective for inciting change because they allow us to explore scenarios without actually engaging in them. We get to insert ourselves into the narrative. Does someone with a similar life as mine have success through this proposed idea? Has their life been improved by trying this new...

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Shrimp Chips

Chips made out of Shrimp (you can find them at Costco, for now) Specifically, they’re chips containing 13.5% shrimp. Which isn’t even close to being most of the chip itself. Another way to put it is that these chips are 86.5% not shrimp. They’re two ways of saying the same thing, but one is framed...

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Takesies Backsies

We fear making moves because we’re afraid we can never go back to the way things were. It’s the leap. From the status quo into something new. It’s uncertain, and humans dislike uncertainty.   The good news is we usually get do-overs. We can take responsibility. We can promise to improve. We...

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Practice

Practice is preparation for the real thing. It lets us test things out in a low stakes environment. It’s part of the process for improving. Do something. Learn from it. Do it again.   It’s bigger than just repetitions though. It takes deliberate practice. The difference is between doing it...

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Either/or

Read through the list and choose the one from each pair. Apple or Android Coke or Pepsi Nike or Adidas Starbucks or Dunkin Walmart or Target Playstation or Xbox Marvel or DC Ford or Dodge Popeyes or Chick Fil A Redbull or Monster You probably had a strong preference between the options on at least...

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Transitions

We live in transitions. Transitions from home to work, and from work to home. Or maybe just from working time to not working time. Then from one project or task to another. Transitions from evening to sleep, and sleep to morning. Transitions from one year to another, or day to day, or weekday to...

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+ Or –

Product+ or Service+ or Organization+ has been gaining popularity over the past few years. Why aren’t there as many Product- or Organization-? The quickest answer is people don’t like to feel like we’re missing out on something. Missing out on the newest release or feature or thing.   We...

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Saving Digital Trees

“Stop wasting paper.” As a community, we’ve moved to mostly digital interaction. Print communication and announcements are slowly moving out as standard. It’s mostly to be more efficient, but it’s also meant to be environmentally conscious. However, it’s only one piece of measurement.   We...

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