Select Page

A DAILY MARKETING BLOG

Inspiration

J2DAYS are due by Friday. Inspiration usually hits on either Thursday or Friday morning. That’s the point. Most of the time, we aren’t waiting for inspiration. We’re waiting for time scarcity. A deadline.   Invent them. It isn’t magic. The project is completed because there is a “complete by”...

read more

Marketing in an Uncertainly Certain World

There’s a lot of uncertainty in the world right now, especially with current events. As of right now, we still don’t know who will be President and some are saying we might not know for at least a week!   Marketing and Uncertainty are certainly not friends. Uncertainty can be bad for business...

read more

J2TORIALS- Workshops

J2TORIALS are WORKSHOPS   They aren’t webinars. They aren’t meetings. They aren’t lectures.   They’re meant to engage and challenge. To bring a different perspective and think outside the box. To solve problems. Build something new, remove something that isn’t working, and create.  ...

read more

Pomegranates Aren’t Popular

At least not like apples and oranges. It’s because they take more work. You’ve got to scrape out all the seeds. You can’t peel it with your hands (or at least we don’t) It can stain things pretty quickly. It’s an investment because they’re delicious. They’re a delayed gratification because you...

read more

Beginnings

We start new things at the beginning (duh, J2). Beginning of the year Month Day Even hour (how many meetings start right at the top of the hour?) We’ve got tons of New Year’s resolutions because it feels like a fresh start. The fancy term is Temporal Landmark. It’s like a time boulder (note - less...

read more

Being Responsive

When people are looking for a service, you can assume they want good quality, timely work, (and you should definitely provide them with this.) What they really want is Responsiveness. A responsive company can quickly react to problems and pivot when needed to continue delivering exceptional work....

read more

J2TORIALS– Interactive

J2TORIALS are INTERACTIVE Which means we expect people to come with their hottest questions. Because we’re focused on learning. We make it more than a lecture. We invite people to bring their perspectives and to talk about the challenges they’re facing. Because it helps us learn more as well....

read more

LinkedIn Checklist

This post is the sign you have been looking for. To finally dust off the ole’ LinkedIn profile and give it the boost it needs.   Let’s start with the basics: A good profile picture. Skip the selfie, opt for something a little more professional if you can. A cover/background photo. Choose...

read more

Power

All relationships have interactions of power. Power over Power with Power to Power within Each one is appropriate for specific situations. Broadly speaking a few of these are more appropriate more frequently. Which do you practice? Which should you do less? What do the relationships you’re in most...

read more

Attention

Attention Attention   Which one got it?   The yellow one might have made you concentrate more, but that doesn’t mean it made you care. And there’s a difference. Something might make us focus harder, but that doesn’t always translate into action.   On the other hand, there might be...

read more

Stay Grounded

With everything that is happening in the world, it can feel like you’re drifting away in a sea of uncertainty. Some of us have started working from home, completely shaking up life as we know it. Others hang in limbo working from home and heading into the office. All of this uncertainty and lack...

read more

Streaming Profiles

Most have about 3 options listed. Standard Deluxe Premium So there are enough options to choose from, but there aren’t so many that we get frozen by choice. We pay for more screens, higher resolution (including HD and UltraHD) Fewer ads, and more content.   What if there was a tier for...

read more