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A DAILY MARKETING BLOG

The Comedy of Marketing

Comedy is built on creating tension . . .     . . . and the release of that tension.   An old example: Why did the chicken cross the road? To get to the other side.  Now we’ve all heard this too many times for it to still be funny, but the structure is there. Why did the chicken...

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The Labyrinth of Truth

You are on a journey. You get to a wall with two doors. There is a guard standing at each door.   One guard says one door leads to the path you need and the other guard says that the other door leads to certain death and you can only ask them one question. Before you speak, the first guard...

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Brands are Placebos

Placebos work. The benefits persist even when people are aware that they’re just taking a sugar pill, as long as they’re told it might have an effect. It’s why you might think a big brand is better than a store brand. It’s why in blind taste tests it’s almost impossible to tell the difference...

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May I Interrupt?

What kind of marketing do you use? Are you more interruption-based or permission-based? Do you know the difference?   If you don’t, no big deal, here are some explanations: Interruption-based marketing is more traditional, like television or radio ads. Permission-based marketing basically...

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Words

Words have power. We say something, therefore we shape something. Words have power. Except they don’t. Words can’t have power on their own because they’re made up. We’ve assigned them power. We are primary. They are secondary. Every word on here has been made up at some point in history. You and I...

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Unplug

As the weekend is approaching, I wanted to share a valuable lesson I learned last weekend.   Limit your screen time.   I always seem to find myself spending way too much time on my phone once I pick it up. I scroll and scroll until I reach the content overload stage. I’m no longer even...

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Consistency is Key

If you’ve ever dreamed about sharing your content with the world, but didn’t know where to start, you’re in the right place.   A lot of us recently had a lot of time to ourselves, maybe stuck at home. You may have developed a new skill and maybe dreamed about wanting to share your skills with...

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Authenticity

In today’s online world, we see so many influencers posting photos about their lavish trips and beautiful lives.   We know that this isn’t real though. Sometimes we even have to whisper it to ourselves to avoid the jealousy monster.   This concept also applies to your network and...

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Fake it ’til You Make it

We’ve all heard it. And maybe it works, short term. We can end up in places where we don’t belong, In situations we won’t add value to. Why? For whose benefit? Yours? So there’s no embarrassment? So fake it til you make it. Or don’t.   The alternative:   SHOW UP ENTHUSIASTICALLY WHERE...

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Apples & Oranges

Why compare the two? It depends on the category you’re examining. When we focus on the differences they’re distinct enough. Flavor Texture Appropriate container for juice When we examine the similarities we see there are plenty of things that keep them tethered. Roundish Grow on trees Not as good...

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