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A DAILY MARKETING BLOG

Spaces

Spaces impact the way we work. The ability and freedom to make your workspace your own can lead to greater productivity and creativity. It isn’t necessarily about making sure everything has its place, but the ability to define that space as you please.   Placement of people matters. It leads...

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Creative Prompts

A LIST OF 10 CREATIVE PROMPTS TO ADDRESS THOSE STICKY PROBLEMS. Turn it upside down. Make it Messy. Turn it into a question. Move from General to Specific OR Specific to General. Work at a different pace. Think of all the “wrong” ways to do it. Phone a friend. Define the problem in 3 words or...

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Broken Fridge

When your fridge breaks, sometimes it’s easier to start over. Deciding what’s worth keeping and what should be thrown away can take too many mental calories. What’s safe to eat? What was in there “just because”? It’s quicker to throw it all away and move on to the next thing. It might be costlier,...

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Gardening

Approach your work as though you’re a gardener. Or a chef. Or a mechanic. Get a fresh perspective. Go through the rituals of preparation differently. Lay out all your tools beforehand. Take a look under the hood. Make sure everything is mise en place (thanks @Reed) If you want to go a step...

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Buying Peanut Butter

On one nut butter jar, the calories are displayed as 1 Tbsp. - 90 calories. On another nut butter jar, the calories are displayed as 2 Tbsp. - 180 calories. They’re communicating the same thing. Why choose to list it one way over the other?   One might think it’s more appealing to list the...

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Reinforcement

Just because we say something doesn’t mean we’ve communicated. It just means we’ve talked. To communicate effectively requires attention from another party, otherwise, it’s broadcasting.   It’s our job to connect what we provide to solving problems and making lives better. Sometimes the...

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Be a Good Sport

Sometimes you lose the game you’re playing. Sometimes you can feel the game shift because of a good play by the opponent. It’s a big deal if you’re playing to win. It’s not as big of a deal if you look at it as an opportunity to improve.   To refine your strategy, It’s the difference between...

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Strategy

Marketing Strategy is all the same. Because strategy is all the same. The term has its roots in war. Build - your army/weapon/strength. Measure - did you win or not? Learn - why? Tactics change as technology develops. War started with sticks and stones and has moved to some things beyond our...

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MAP

Research has shown three main predictors for motivation. Mastery - being good at what you do. Autonomy - having control over what you do. Purpose - connecting what you do with a deeper purpose. Does it feel like anything is missing?   We had this discussion in our office and one of our...

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Playing the Hand You’re Dealt

You’ve probably heard of the Queen’s Gambit at this point. It’s a wildly popular show about chess on Netflix. It’s driven a substantial increase in chessboard sales over the year and is a strong example of how media shapes culture. If we’re looking for life lessons though, we might be better...

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The Journey

Most movies or stories follow a similar framework. The Protagonist (Heroine/Hero) goes on a quest Faces a problem Fails Finds a mentor/guide Overcomes the problem Returns home a changed person   Everyone is the protagonist of their own story. As engaged participants in the stories of others,...

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Rock, Paper, Scissors

Good systems have: Diversity Resilience As an oversimplified example. Rock always beats Scissors Scissors always beats Paper Paper always beats Rock It’s resilient because there’s no way for the outcome to be any different. But if you always throw Rock, you’re likely to lose a lot of games.  ...

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