Select Page

A DAILY MARKETING BLOG

Long Habits

Wednesday, January 10, 1776. The United States was still under England's rule. Thomas Paine thought this was whack* What does he do?   He markets.   It was probably never classified that way, but Marketing is all about moving people to decisions. His message? “A long habit of not...

read more

Gratitude

Boost your happiness by growing your gratitude. Write down three things you’re grateful for - they can be small. Write a letter to someone who has made a difference in your life. And then send it to them. Think about how things could be worse. That last one might sound like it doesn’t belong in a...

read more

Bad Ideas

Exist. There are better ideas and worse ideas, and eventually, they cross the threshold of good or bad. Sometimes it comes down to context.   Which breaks down into: Wrong Audience Wrong Time Wrong Day Wrong Place Wrong Thing Wrong Meaning   We need more bad ideas to get us to the good...

read more

Expiration Dates

Our work would benefit from a staple of the food packaging industry.   The expiration date.   Two qualities of the hard-to-read date stand out. A deadline. Some wiggle room.   The deadline is the sell-by/use-by date. An internal expiration date would be “when does this need to go...

read more

Copy Cats

Something potentially exciting happened on Tuesday, (or potentially awful if you hate change.)   Twitter unveiled its own version of a stories feature!   This feature originated on Snapchat And then Instagram copied them... And then Facebook copied them… And then Whatsapp copied them......

read more

INfluencers

Influencers wouldn’t exist on Instagram if the platform had a different name. Same thing for LinkedIN.   We don’t talk about Facebook influencers or Twitter influencers. It doesn’t mean they don’t serve the same function. The difference is in the brandINg.   When Instagram and LinkedIN...

read more

Constraints

If a film had an unlimited budget and unlimited time, it probably wouldn’t ever get made. If a piece of software could have endless revisions to work out all the bugs, it probably wouldn’t ever get released. Nothing is perfect.   Nothing.   A little more time or a little more money won’t...

read more

English Language Oddities

Have you ever heard of a contronym? It describes a word that is its own opposite. “Left” can mean “to go” but it can also describe those that have stayed. The managers left the room and only the workers are left. Another example would be “off” The alarm went off until I turned it off.   Have...

read more

Ratings

On a scale of 1-10, how much do you like J2DAY? (easy 10, right?... right?) Or maybe it’s an 8. Or maybe it’s a 4. Or a 2. But my guess is if it were that low, you wouldn’t still be reading.   What’s helpful information? Anything above a 5 means we mostly like it. Anything below means we...

read more

Anonymity

A former boss used to get unsolicited feedback all the time. If it was left anonymous, he threw it in the trash. If it was signed, he spent the time to read it and consider what they were saying.   He understood that what he was doing wasn’t for them. If they wanted to have a discussion, he...

read more

The Problem With Advertising…

...Isn’t that TOO many people will see it. It’s that the wrong people will see it. That they’ll expect you to do things you’d prefer not to do. That it will be hard to turn them away when the time comes.   The problem is getting your work in front of the right people. Which is bigger than...

read more

7.8 Billion

Picture It. You can’t. Or at least we can’t. We have a problem with processing big numbers.   It’s the population of the world. The average person interacts with upwards of 10,000 people in their lifetime. Subtract that from 7.8 billion and you get ~ 7.79 billion.   .01% Picture that....

read more