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A DAILY MARKETING BLOG

The Science of Art

Good art follows a process. Although it isn’t popularized as much as that other one Probably because it’s more varied. It’s harder to contain and define.   It’s different for different people. And it’s different for those same different people, but in different contexts. For some people, the...

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Decisions & Postmortems

YOU HAVE A BIG DECISION TO MAKE.   You gather your team to sit down and brainstorm, trying to make the right choice. This decision will be very important so you are trying your hardest to get it right. What method will you use to make the right choice?   We can tell you the best way,...

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How to Improve

Sometimes great is the enemy of the good. We can be afraid of making a mistake, so we don’t try something new. We can stick to doing things the way we’ve always done them, and never come up with a more efficient process. Focus on doing something, rather than doing something perfectly.   1....

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Leap of Faith

A Jedi master once said,   “YOU DO OR YOU DO NOT, THERE IS NO TRY."   Making a change sometimes requires a leap of faith and that is what can be most frightening for us. The fear of the unknown.   You can start out with the best intentions for change And with a goal in mind of how...

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The Art of Science

Good science follows a process. Y’know, the one named after it? Most of us learned about the scientific process in eighth grade. Most of us forgot about it in ninth. We follow a form of it most of our days. I think x will happen when I do y. I do y and so x happens, or it doesn’t. Repeat. *It’s...

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You Shouldn’t “Should” Yourself

“I should” often means “What I’m doing isn’t enough” I should _______ We don’t even need to give an example because odds are - something popped into your head immediately. Quick assessment - did it make you feel better or worse? Has it ever led you to action?   We all do things that are bad...

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Water Your Own Grass

We constantly use comparisons to measure everything around us. We compare yesterday’s weather to today’s. This color to that color. Their work to ours. But that last one can be the most harmful.   Comparing yourself to others can be helpful to gauge where you’re at. However, if you aren’t...

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“Loose” Your Work

“Loose” because launching implies significant force, and sometimes in our work, it feels more like a sputter. We want to make a splash. We want rockets behind us driving us forward and upward. But for most of us, it’s not true, and it shapes our expectations in an unfair way.   We like to...

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In Content We Trust

As we journey towards our new normal, one value that will find increased importance is trust. COVID-19 changed the way consumers think and feel about brands. Brands that had been more “pushy” or focused more on sales will find that this no longer serves them. Consumers are looking for security and...

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Slow Emotions

DECISIONS ARE EMOTIONAL ACTIONS RATIONALLY EXPLAINED.   We feel good about something, so we choose it. We feel uneasy about something, so we avoid it.   Once we get the result of the decision, we are either happy about the result or wish something else would have happened. Then it...

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