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A DAILY MARKETING BLOG

Preppy-sitions

It is incorrect to end a sentence with a preposition at. It’s often accepted. We do it all the time. It’s easier. It sounds more natural. And it sounds more natural because people most often speak that way. What’s true? / What’s useful?

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Alternatives

If you’re not sleeping too well at night, you might consider drinking less coffee. For most of your life, you didn’t drink coffee. Then you drank one cup occasionally. Then one cup daily.   Then more. What’s one additional cup? Eventually, you were up to almost a full pot per day. It was a...

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The Best Marketing

We search for “the best”. Restaurant Car Movie Place to live Way to brew tea An unfortunate reality - the best idea doesn’t always win. The best product doesn’t always win.   The header of this post is tagged as an h1 because it makes it easier for your search engine to understand what’s on...

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Minimum Vs. Maximum

We all know someone who is doing the minimum to get by. What about the person who is doing the maximum to get by? Also known as the person who attaches their value as a person to the number of hours they put into work, or the number of scenarios they can plan for to avoid disaster. Being prepared...

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An Escalation

A look into how conflict escalates: Observation Assumption Conclusion First, we make an observation of behavior or outcomes. Then we make an assumption on why things turned out that way, or why people act the way that they do. Finally, we make a conclusion - this is the type of person they are,...

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No More CTAs

There has been some fascinating research around anti-smoking campaigns. The ones where people were told what to do were less likely to adopt the new behavior. The ones who were presented with evidence and allowed to draw their own conclusions were much more likely to stop/not start smoking. In...

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Your Least Favorite Player

When someone is good at something (or maybe just famous in some field) they’re more likely to get attention. When they get attention, they’re opened up to more attention because people will talk about them. It’s easier to talk about well-known things. This opens them up to scrutiny.   An...

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The Process

Marketing focuses on creating a behavioral change. It starts by triggering a specific thought and feeling, which leads to action and the consequence (good or bad) of that action. It isn’t just selling a product or service, but connecting a solution to a problem. By creating triggers that target...

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Color of the Pencils

Which came first? The ability to create, or the need to create? Were pencils created in many colors because we could make them or because there was a need for them? They work hand in hand. What is their existence beyond utility? Mimicry of the things before us. To help us understand the world...

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SMART Subtraction

You may be familiar with SMART goals. Specific Measurable Attainable Relevant Time-based They tend to focus on adding things to our plate. I will do X by Y for result Z.   Examples: At the end of this quarter, our blog will see a 12% lift in traffic by doubling our weekly publishing frequency...

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The Medium

Crayon art only belongs in certain museums. It’s not always about the quality. Something can be “best in class” and still not fit in.   BE THE RIGHT THING FOR THE PEOPLE YOU SEEK TO SERVE.

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Motivated Reasoning

The things we want to do. The things we don’t want to do. We look for reasons to line up with our desires. It’s motivated reasoning.   Two people can look at the same piece of information and interpret it differently. Based on the people they spend time with. The location they were born. The...

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