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A DAILY MARKETING BLOG

Red Bull Culture

In the ’80s, Dietrich Mateschitz, a soap and toothpaste salesman, discovered an energy drink in Thailand. He spent (and mostly lost) a million dollars trying to get people to love something called Red Bull. Most people hated the taste.   But he was convinced that an “energy drink culture” was...

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Structure over Culture

At least when we’re talking about companies. One leads to another. Either the starting point is the structures in place, or it’s the company culture. Structures are systems/processes/policies designed to get a specific output. Culture is the collection and interaction of human behaviors. Which is...

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Community Changes

What changes? What doesn’t? 2020 has produced a kind of cultural pathology around change. Most people are naturally resistant to change.   Change brings with it a bogeyman: Risk. Fear of loss is a bigger motivator than desire for gain. The key is to not confuse the “what” with the “why.”...

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Unicorns Don’t Exist

Because they’re extinct.* It’s common for an athlete/startup/person to be referred to as a unicorn when they’ve got a mix of skills/abilities/reach that is uncommon for people in the same field. BUT unicorns don’t exist.   Labelling them as such sets us up for disappointment because they’re:...

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Shrug off the Crows

Ever felt like you were being chased by pesky competition? Competition intent on absconding with your hard-won customer? The best way to rid yourself of the competition may be in the Eagle and Crow story.   Crows are known to slip up on Eagles who have just captured prey. They sit on the...

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Mask Up

It’s clear no one had pandemic on their 2020 new year resolutions. Now that we are navigating a post-COVID world, (Meaning life after COVID has arrived, the pandemic is still going on for many people.) We are having to find our way through difficult situations. One area we know very well and have...

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Sweet Emotions

Have you ever peeked over your computer or cubicle to ask a coworker a question And they give you a monotone nondescript answer? You sheepishly sink back down into your chair, just as confused if not more. This is an example of an exchange where emotional intelligence is lacking. EMOTIONAL...

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Trees & Trends

IF A TREE FALLS IN A FOREST, AND NO ONE POSTS ABOUT IT, DID IT EVEN HAPPEN?   The work between posts is what separates you from the competition. Posts can add to the perception of things getting done, but a nicely framed shot doesn’t always mean better work. What it does is add some oomph to...

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Focus =/= Multitasking

MULTITASKING =/= FOCUS FOCUS=/= MULTITASKING     If you want to focus on a task, you cannot effectively multitask. If you want to multitask, you cannot effectively focus on a task.   If you have ever tried to do two things at once, you may understand exactly what we mean. Have you...

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Workload Overload

Have you ever had so many tasks on your to-do list that you became frazzled? You felt like you wouldn’t finish them all so why bother? This is workload overload. It becomes serious when deadlines come and go and your tasks still haven’t been completed. When you start to feel this way, it is...

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