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A DAILY MARKETING BLOG

On Being Original

No "thing" is original anymore. Everything is just a combination of things or a reduction of things. Yet - new ideas still exist. Because originality is not the same as creativity. You can take something complex and make it simpler. You can take two ordinary things, combine them, and build on...

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8 Seconds

You have 8 seconds to capture the attention of your audience. This is down almost 25% from 12 seconds in 2000.   This means your audience has less of an attention span than a goldfish, that’s right, the kind that swims in a tank...   SO HOW DO YOU GET THEIR ATTENTION AND KEEP IT?  ...

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Future of Marketing

Automation is taking away our decisions. Good or bad, right or wrong, it’s reality. Today you can go into certain stores and the products you put in your cart will be tracked so you don’t even need to check out. Tomorrow you’ll be shipped products before you even knew you needed them, like...

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New Realities

The Pandemic hit and nothing was the same. Although some are trying to take back the life they had before, the numbers for many areas show that this just won’t be happening, at least not for a while. We have to learn how to do things differently,   TO SEE THE SILVER LINING TO THIS HORRIBLE...

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Noise

All data is good data, right?   The more data we have to sort through the better. It allows us to make more informed decisions.   However, it can distract us from making the decisions we need to make.   If your data shows that the people who visit your site on mobile are primarily...

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Never Read a Boring Marketing Book

Because it’s not doing its job.   They should entertain, educate, draw you in.   It should make you not want to put it down.   They will certainly take different forms/tones.   We’re not looking for one size fits all marketing.   BUT GOOD MARKETING SHOULD NEVER BORE....

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Forward, the Light Brigade

“Forward, the Light Brigade! Was there a man dismayed? Not though the soldier knew Someone had blundered. Theirs not to make reply, Theirs not to reason why, Theirs but to do and die. Into the valley of Death Rode the six hundred.”   This is a quote from a popular poem “Charge of the Light...

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Only Beautiful Things Progress

And we don’t mean just aesthetically pleasing things.   Beautiful in their simplicity.   In their absurdity.   In their technical skill.   In its meaning.   In its mission.   Its clarity.   ONLY BEAUTIFUL THINGS SPREAD.   The best idea doesn’t always get...

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When Life Hands You Lemons

I bought a new laptop because my old one was failing, sadly. While I was happy to receive the new laptop I was shocked to learn it didn’t have: USB ports an HDMI port a display port or even a speaker/headphone port. (Read the product descriptions everyone; don't be like me!)   No worries if...

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Framing

Company A has a 100% approval rating. Company B has an 80% approval rating.   Which is better?   Does it change when Company A only has 1 customer and Company B has 1000? We’d think 800 happy customers beats out 1 happy customer every time. Unless that 1 person has the resources of Jeff...

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