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A DAILY MARKETING BLOG

The Last One

Today marks 1 year since we started posting. It’s as good a time as any to end it. This is the last post for now. Not because J2DAY doesn’t work. It has accomplished what we wanted it to do. It challenged us to think deeply about what it really means to change behavior and move people to...

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Optimize or Reevaluate

Instead of optimizing and refining, what if we reevaluated? Take meetings for example. What’s their specific purpose? Do the people attending have a shared understanding of the purpose? If no one knows the purpose, the messaging might not be clear.   What if the meeting doesn’t need to...

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The Medium and the Message

A good predictor of future behavior is past performance. When evaluating a new direction it can be helpful to address previous data. What if the direction is entirely new? We can use the data to gain insights from how people behaved and tap into that behavior when constructing a new option. It’s...

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Capable

At some point in life, we’ve all felt incapable of something. Working through a crisis Surviving a tragedy Starting a new job Sacrificing something for someone else Achieving a new skill Presenting in front of a group Standing up to injustice Speaking up when no one else will Finding your voice...

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Assumption Junction

Relationships are hard for many reasons, but one of them is because every person is different. That is an obvious statement, but it doesn’t make it less true. With the people we love or spend time with, we often assume that they operate like mirrors of ourselves. We assume that they like the same...

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S-Commerce

A potential next path for eCommerce is to lean into social. See what friends are doing. What products they’re buying. How they’re using it. Spotify took streaming music and added a social aspect to it. Now you can see & follow the playlists friends make. Businesses even have their public...

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Ecosystems

A common strategy is to build out a product ecosystem. Printers to go with computers. Chips to go in phones. That doesn’t mean there’s no shared resource they pull from.   From a business perspective, it makes sense because it allows for maximum control over the product experience. From a...

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Terms of Service

They could accurately be described as “terms of trust” Implicit in the terms of service is the commitment to use the information responsibly. Because almost none of us read the terms of service all the way through. We are being vulnerable by submitting to their terms of service. It’s a requisite...

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$8 Coffee

Why would someone pay $8 for two cups of coffee? Someone close to you wanted to check it out. It’s the market price. Caffeine headache. The marketing pieces were appealing. Least expensive option on the menu. It was a special occasion. The price wasn’t clearly listed. Fear of missing out. To...

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The Survivors

A successful CEO did x, so if I do x I’ll likely get the same result. Graduated from a prestigious university Dropped out of college Had investors Had no investors Were cutthroat Were cooperative Believed singularly in their idea Believed in their team Never gave up on their product Adapted it...

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How to Measure a Job Well Done

In a world of do more and do it faster, we’ve got to have a balance. Staring outside of the window for 5 minutes might not feel like it’s productive. Browsing online might feel like a waste of time. Is that because it’s true? Or because they’re standards we’ve set for ourselves that no one else is...

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J2UESDAY

If you love J2DAY’s but have wished you could listen to them in a voice different from your inner one, you’re in luck. We have a podcast available - J2UESDAY. In it, we revisit some of the earliest J2DAY posts and see how they hold up. We cover 5 posts in each episode and provide some additional...

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