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The J2 Marketing Blog is meant to educate and encourage business people in the wide variety of business and marketing areas we cover. Feel free to read and share.


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3 Lessons From the Movie The Intern

The Intern When we think of a senior internship program, we think of seniors in high school or college. In the movie The Intern, they went for seniors in life. 65+ year olds became interns. It's actually an interesting concept. The benefit of wisdom and life...

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We get asked many times what books we recommend for business and marketing. We thought it only appropriate to list and explain our recommendations for all to enjoy. Many of these authors have other books that we like, but we wanted to keep this list manageable. Thus,...

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Build Your Own Boat

I recently sat down with a long time family friend about his business web needs. He's an Orthodontist, mine in fact. Unfortunately, his website was lost because the previous developer let the domain expire and is now unreachable. So, they called us. Lesson #1 here is,...

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The Social Media Skinny: Updated, Outdated and Overrated

Social media tends to change daily…if not hourly on occasion, and to keep your business in the online marketing game it’s important to (at least attempt) to stay up-to-date with what’s new, what’s out, what’s different and what doesn’t matter. So here are a few recent changes to take note of in the ever changing world we’ve come to know as social media…

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Google’s Going to Kill Your Website

For many businesses, their website is not only important, it's vital. It's vital that their website be 100% functional, near the top of the search pages, and driving sales. After all, isn't that what these websites are supposed to do? They should show up at the...

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Rubber Bands

There are 2 concepts that are not my own, but I think go hand-in-hand. One comes from marketing genius Seth Godin (just Google ‘Seth’). The other comes from leadership great John Maxwell. Let me explain the 2 concepts, then I’ll connect them.

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Not for all of the granola bars in the world.

I recently sought out a financial firm for their services, and scheduled an appointment to meet at their offices the following week. Everything about the company to that point reassured me that they were professional; from their website to the receptionist’s voice when I made the call, and upon arrival to their offices I only saw more proof that this company held itself to a high standard. The cleanliness of the office, the friendliness of the girl behind the front desk and the waiting room decked out with free snacks, a mini fridge and comfy leather sofas told me that this was an institution that was going to go above and beyond to accommodate their clients. I hadn’t even talked to an advisor yet, and I already trusted them.

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