Read through the list and choose the one from each pair.
- Apple or Android
- Coke or Pepsi
- Nike or Adidas
- Starbucks or Dunkin
- Walmart or Target
- Playstation or Xbox
- Marvel or DC
- Ford or Dodge
- Popeyes or Chick Fil A
- Redbull or Monster
You probably had a strong preference between the options on at least some of these examples.
Some were weaker than others.
And some you chose just because we told you to.
It demonstrates that we can’t serve all people at all times because there are brands on this list that we’ve never engaged with and likely never will.
But they’re still “successful”.
That’s the power of a brand.
It’s more than logos, fonts, colors, advertisements.