Temporary content marketing. What is it?
You may know it better as Snapchat or Instagram/Facebook Stories,
but we like to call it joy marketing because joy is fleeting.
Ephemeral content refers to the short video and/or picture campaigns that brands create for supported platforms.
This type of content is great for
- getting quick results
- increasing content volume
- boosting loyalty.
However, temporary content does require a clear long term strategy, or else you can get lost in a stream of daily content.
It can be hard to keep up with temporary content because of this.
Don’t let that deter you though!
Here are the keys to successfully conquering temporary content:
- Have a plan
- Keep it consistent
- Be authentic
An added bonus: Take advantage of each platform’s unique features like tagging.
Utilize features like hashtags or geotags to increase your reach.
EPHEMERAL CONTENT CAN BE GENERATED AND CONSUMED IN A SHORT AMOUNT OF TIME.
Users can consume this content quickly, leading them to either remember your content or forget it just as quickly.
Stick to our keys and create engaging content to become a temporary content pro.