Welcome to the Design Lab
It’s About More Than Good Looks…But It’s Mostly Good Looks.
Branding, Logos, & Graphic Design with Style
So what’s a brand?
Think of it as your business’s personality. It’s who you are and how you present yourself through your things like your voice, visuals, and logo.
Developing Your Brand Style
Why does it matter? Easy.
Brand values impact 64% of consumers’ relationship with a brand.
Brand consistency influences revenue by as much as 23%.
In short, good brands connect with people, and consistent branding brings in more customers. If you have a presence on any digital marketing platforms, you need a strong, consistent brand. At its core, your brand breaks down into three primary categories: your voice, visuals, and logo.
We all know communication in relationships is important, and the brand-client relationship is no different. The words and style you use to communicate with clients can range from Wendy’s sarcastic Twitter account to Apple’s inspirational, renegade tone.
For us, creating a brand voice starts with identifying 3-5 Brandjectives™ (brand-adjectives) that describe who you are as a business. These Brandjectives™ then inform your written and verbal communication standards, as well as all other elements of your brand.
Creations from our Design Lab Scientists
Brand Standards and Visuals
These often overlooked “basics” transcend almost every marketing platform, which means they have to have purpose and maintain consistency. Photos should use the same editing filters. Typefaces should be clear, identifiable, and consistent. Colors should reflect the tone of your brand personality.
Ignoring your brand visuals is a kiss of death. Make sure to spend time carefully considering how you want your audience to feel when they engage with your brand, and establish your visuals accordingly.
Digital Brand Kits
The next step is making sure your brand implementers, like in-house designers or outsourced printers, can follow your brand guidelines on digital marketing platforms and with physical brand collateral, like brochures and billboards.
If we help you through the branding and web build process, we’ll place a hidden brand kit page on the your site where anyone who needs to can see and download your typefaces, logo, and hex codes. If you prefer a physical brand guide, we can create that too, though we strongly advise going the digital route so sharing and implementation is easy-breezy.
You get it. Websites still matter. But not everyone wants the same kind of site. Here are a few site styles we create.
Popular E-Commerce Features
• Custom forms
• Product Variations
• Shipping Pluggins
• Payment Gateways
Keeping security and user experience at the forefront of your mind is essential on an E-Commerce site. SEO can also be an important factor that helps customers find your site in the first place. If you’re planning to build an e-commerce website, we strongly recommend meeting with a consultant to go over some of these essentials so your finished product exceeds client expectations.
Website Best Practices
Website Best Practice Considerations
• Responsive Design
• SSL Certificates
• Standard ADA Compliance
• Image Sizing
• Site Speed
Websites for Digital Marketing Recap
A good logo should be 3 things.
1.Identifiable both on its own, and when placed next to other logos.
2.Adaptable in size and color.
3.Consistent with the rest of your brand.
You can achieve these logo standards through either a logo refresh or redesign. A refresh takes your current logo and brings it up to modern design standards. A redesign gives you a clean slate where you can redefine your logo completely.