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October 12, 2020
Cheap Vs. Inexpensive

We don’t make “cheap” things.

Cheap implies flimsy, fragile, and faded.

In contrast, we might be inexpensive.

Inexpensive because the value that’s provided is greater than the cost.

It’s worth the investment because it’ll make your life easier.

 

Buying a 1 million dollar button might be inexpensive (even though, yeah it’s expensive) if it prevents you from needing to buy anything else for the rest of your life.

It also might be cheap if that button breaks after a few days.

It’s partially about framing

It’s also relative.

Because $5 is inexpensive for a book but REALLY overpriced for a single piece of gum.

 

INEXPENSIVE IS A SIGNAL.

 

Cheap can come back and bite you after a while.

Inexpensive rarely does.