Your brand’s voice is its personality, and you always want to make a good first impression. Develop a language that will help you to communicate in an authentic and effective way.
Twitter no longer counts media (photos, videos, GIFs) toward the 140 character limit. Here’s how brands can best utilize those extra 23 characters.
The debut of Instagram Stories offer an opportunity for brands and bloggers to engage audiences in a new way without forcing a new content strategy.
In order to build meaningful relationships with customers via social media, it’s crucial to understand what types of online communities they belong to.
Amidst conversation that Twitter may be slipping as a leader in the social sphere, the company has announced changes to its format that will allow for greater reach and engagement.