Your brand’s voice is its personality, and you always want to make a good first impression. Develop a language that will help you to communicate in an authentic and effective way.
Twitter no longer counts media (photos, videos, GIFs) toward the 140 character limit. Here’s how brands can best utilize those extra 23 characters.
Lochte’s lack of transparency has resulted in lost public trust and severed endorsements. Brands can learn from his PR mistakes.
The debut of Instagram Stories offer an opportunity for brands and bloggers to engage audiences in a new way without forcing a new content strategy.
In order to build meaningful relationships with customers via social media, it’s crucial to understand what types of online communities they belong to.