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Red Bull Culture

In the ’80s, Dietrich Mateschitz, a soap and toothpaste salesman, discovered an energy drink in Thailand. He spent (and mostly lost) a million dollars trying to get people to love something called Red Bull. Most people hated the taste.   But he was convinced that...

Structure over Culture

At least when we’re talking about companies. One leads to another. Either the starting point is the structures in place, or it’s the company culture. Structures are systems/processes/policies designed to get a specific output. Culture is the collection and interaction...

Community Changes

What changes? What doesn’t? 2020 has produced a kind of cultural pathology around change. Most people are naturally resistant to change.   Change brings with it a bogeyman: Risk. Fear of loss is a bigger motivator than desire for gain. The key is to not confuse...

Unicorns Don’t Exist

Because they’re extinct.* It’s common for an athlete/startup/person to be referred to as a unicorn when they’ve got a mix of skills/abilities/reach that is uncommon for people in the same field. BUT unicorns don’t exist.   Labelling them as such sets us up for...

Shrug off the Crows

Ever felt like you were being chased by pesky competition? Competition intent on absconding with your hard-won customer? The best way to rid yourself of the competition may be in the Eagle and Crow story.   Crows are known to slip up on Eagles who have just...

Mask Up

It’s clear no one had pandemic on their 2020 new year resolutions. Now that we are navigating a post-COVID world, (Meaning life after COVID has arrived, the pandemic is still going on for many people.) We are having to find our way through difficult situations. One...